Primordial – A Mass Behaviour Agency

Selling Excuses: Helping Consumers Disguise Signals of Status and Sexual Attractiveness

Free-flowing alcohol, flashing lights, smiles all round. It’s easy to mistake the nightlife scene as nothing more than just fun. However, the sociologist Ashley Mears’ study of VIP clubs reveals…[Click for full article]

Behavioural Insights/Marcom

How memes fuelled GameStop’s 1600% stock surge

It’s no surprise that the GameStop short squeeze produced so many Internet memes, considering the heavy involvement of retail traders from online communities such as the wallstreetbets subreddit, 4chan’s biz…[Click for full article]

Marcom

The Funniest Church Gathering Ever

A thin-faced man on the stage confessed, “I thought I would spare you the analysis and tell you upfront that I’m a sinner.” The audience erupted into laughter. “I am…[Click for full article]

Marcom

Creating Morally Emotional Messaging

Dove’s “Real Beauty” remains one of the most memorable ad campaigns and quite fittingly, it’s aged gracefully. Even though it was launched in 2004 (think Bush and Blair, the Motorola…[Click for full article]

Marcom

The Brutal Social Wisdom of Loan Sharks and Army Sergeants

It’s not every day that you get to eavesdrop on a loan shark runner talking about his trade. And when you do, you listen intently without looking like you’re doing…[Click for full article]

Behavioural Insights

How Monster Beverage Hijacked the Internet Meme Culture

Compared to soft drinks, the energy drink segment must still seem like frontier territory. Sales are generally increasing while soft drink brands are facing steady declines. The market leader, of…[Click for full article]

Marcom