KFC Wants you to Seduce Colonel Sanders So, there’s a new branded video game coming out, featuring the player as a student who needs to succeed in culinary school while trying to impress a fellow aspiring chef,…[Click for full article] Marcom
Creating Morally Emotional Messaging Dove’s “Real Beauty” remains one of the most memorable ad campaigns and quite fittingly, it’s aged gracefully. Even though it was launched in 2004 (think Bush and Blair, the Motorola…[Click for full article] Marcom
The Brutal Social Wisdom of Loan Sharks and Army Sergeants It’s not every day that you get to eavesdrop on a loan shark runner talking about his trade. And when you do, you listen intently without looking like you’re doing…[Click for full article] Behavioural Insights
How Monster Beverage Hijacked the Internet Meme Culture Compared to soft drinks, the energy drink segment must still seem like frontier territory. Sales are generally increasing while soft drink brands are facing steady declines. The market leader, of…[Click for full article] Marcom
Are Online Daters Spoilt for Choice? Many years ago, I asked my grandfather why he didn’t seem to talk much to my grandmother. She, along with most of my extended family, were within earshot. A brief…[Click for full article] Behavioural Insights
